About Us
At MissFine, we believe every woman deserves lingerie that supports, flatters — and empowers.
Miss Fine began with a simple idea: that everyday lingerie shouldn’t just be functional—it should make you feel confident, comfortable and stylish all at once. Based in the UK, we set out to design bras that respond to real life—the busy days, the long hours, the moments when you need seamless support without compromising on elegance. From sports and posture bras to delicate lace styles, our collections reflect the diverse needs of modern women. (Source: website tagline)
Our team combined experience in high-end finishing, thoughtful fabrics and inclusive size ranges to craft pieces that celebrate your body, rather than hide it. Behind each bra is a promise: comfort, confidence and style—always.
Our Mission & Values
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Support & Empowerment – We build bras that hold you up—literally and figuratively. Women tell us they can “actually breathe” in our wire-free designs.
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Every Day Elegance – Whether it’s lace for a special night or cotton for a casual day, we believe in making quality lingerie accessible and wearable.
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Inclusivity – From B to H cups and plus sizes, we’re committed to offering a range that reflects real women and real bodies. (You’ll find plus size bras, posture bras, sports bras, etc.)
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Quality & Thoughtful Design – We invest in construction, materials and fit, so you don’t have to compromise between comfort and sophistication.
Why Choose Us
Choosing Miss Fine means choosing lingerie that’s designed to keep up with life—not hold you back. Our customers consistently report that the pieces “still hold well—even smooth the back a bit,” and that the service and fit make them repeat buyers.
From front-closure bras to minimisers, from lace to soft cotton, we combine style with function so you feel fine—and look fabulous—every day.
Join Us
We’re delighted you’re here. Explore our collections and find the pieces that fit you best. Feel the difference that thoughtful design can make. Because at Miss Fine, when you feel fine, you look fabulous.
Shop our collections | Discover your perfect fit